Weaving Organic Fibers, Empowering Farmers, Sustaining Futures

Located in the heart of Birmingham, CHFM emerges not merely as a fashion label but as a beacon of transformative practices within the industry. Founded by Howard and his dedicated team, CHFM's mission transcends the typical boundaries of fashion by integrating ethical sourcing and ecological responsibility into its core business model.

Supporting Farmers and Enhancing Livelihoods Howard’s enlightening visit to Australia exposed him to the harsh realities faced by wool farmers grappling with volatile markets and environmental challenges. Moved by their plight, CHFM commits to ethical practices by engaging directly with these farmers. This approach ensures that they receive fair wages and support, thus fostering sustainable development within their communities. Each garment sold by CHFM contributes to this vision, transforming consumer purchases into active support for global farmer welfare.

Organic Practices and Sustainability CHFM selects only the finest organic wool from Australia, renowned for its softness and luxurious feel. This choice reflects the brand’s commitment to sustainability and the well-being of the ecosystem. By employing advanced, environmentally friendly production techniques, CHFM reduces its ecological footprint, emphasizing water and energy conservation throughout its operations.

Exquisite Craftsmanship, Contemporary Elegance CHFM’s garments seamlessly blend contemporary Korean fashion elements with the meticulousness of British artisanal techniques. This unique fusion results in clothing that is not only aesthetically pleasing but also supremely comfortable and durable. CHFM ensures that elegance is accessible, offering exceptional value without compromising on quality or ethical standards.

CHFM is more than a fashion brand; it is a movement towards a more responsible and inclusive industry. Through strategic partnerships and sustainable practices, CHFM not only enhances the consumer wardrobe but also advocates for the global narrative of ecological and social responsibility.

CHFM — More than fashion, a promise for a better tomorrow.