Redefining Wool — Ethical, Humane, and Sustainable

At CHFM, located in the heart of Birmingham, our vision extends beyond the realm of fashion. We are on a mission to revolutionize how wool is sourced, ensuring that every fiber woven into our garments not only enhances style but also promotes animal welfare and environmental sustainability.

Ethical Sourcing: Our Promise to Wool Producers and Their Flocks

Our journey begins in the sprawling pastures of Australia, where our partner farms adhere to the highest standards of animal welfare. At CHFM, we believe that ethical treatment of animals is not just good practice—it's our responsibility. Our wool comes from sheep that are raised in stress-free environments, where they roam freely and are sheared with care to prevent any harm or distress.

This humane approach extends to every aspect of our sourcing strategy. We ensure that our farmers receive fair compensation, providing them with the financial support necessary to maintain ethical practices on their farms. This creates a sustainable business model that benefits the farmers, their animals, and our consumers.

Organic Wool: Luxurious and Eco-Friendly

CHFM’s commitment to sustainability is woven through our choice of organic wool. This natural material is not only softer and more durable but also produced without harmful chemicals. By avoiding the use of synthetic pesticides and fertilizers, we help preserve local wildlife and water sources near our wool farms.

Our organic wool is processed using eco-friendly methods that minimize energy and water usage, further reducing our environmental footprint. The result is a collection of garments that are as kind to the planet as they are to your skin.

From Pasture to Wardrobe: Crafting with Care

Each CHFM garment is a testament to our dedication to quality and ethics. Our design team, influenced by contemporary Korean fashion and traditional British craftsmanship, works tirelessly to create pieces that are timeless yet trendy, luxurious yet accessible.

Our wool is transformed into fabric at state-of-the-art facilities that uphold strict environmental standards, ensuring that every step in our production process is accountable, transparent, and aligned with our mission of sustainability.

Join Us on Our Journey

By choosing CHFM, you’re not just buying a piece of clothing; you’re supporting a movement towards a more ethical and sustainable fashion industry. You’re wearing a promise of betterment, not only for our environment but for the animals and humans that inhabit it.

Wear CHFM, wear the change you want to see in the world. Together, we can redefine fashion, making it a force for good that respects our planet and its inhabitants.

CHFM — Where comfort meets conscience.