Pricing

Our goal? To make CHFM as iconic as Coca-Cola.”

We want every piece of CHFM clothing to surprise you—not just with its style and durability, but with the unbeatable value. When you unbox it, we want you to think, “I can’t believe I got this for that price.”

Quality

“Attention to Every Little Detail“

At CHFM, we’re on a mission to build a brand that stands out from the crowd of fast fashion and streetwear. Think luxury materials without the luxury price, because we believe everyone deserves quality that lasts. No more shrinking to baby size after one wash, fading colors, or zippers that give up too soon—just durable, practical, and sustainable pieces you can count on. Enjoy the style and comfort of luxury, minus the high-maintenance fuss!

Design

“From practical to playful, we're all about versatility.“

Our designs embrace a wide range of styles, blending practicality with personality. For everyday commuting, we keep it minimal—focused on durability and comfort, so you’ll look sharper than your boss might expect and effortlessly polished in any setting. In our streetwear, we go all out: from punk to Americana, vacation vibes to religious motifs, and even a touch of cute, we’ve got styles to suit every taste. There’s always something you’ll want to add to your wardrobe.